Luisa Gonzalez Involved In SunTrust Client Dispute

Broker Luisa Gonzalez Accused Of Sales Practice Violations According To SunTrust Investor's Dispute

The Financial Industry Regulatory Authority (“FINRA”) contains new disclosures concerning securities broker Mercado “Luisa” Gonzalez (CRD#: 2765208, Kissimmee, Florida). Evidently, Gonzalez worked for securities firms Leaders Group Inc. (2020 – present), PNC Investments (2017 to 2019), SunTrust Investment Services (2012 to 2017), SunTrust Advisory Services (2016 to 2017), and LPL Financial (2008). Notably, clients of SunTrust and LPL Financial filed disputes about Gonzalez. Here’s more on what clients alleged.

SunTrust Investment Services Client Alleges Unsuitable Transactions By Luisa Gonzalez

Evidently, in May 2021, a client of SunTrust Investment Services disputed Luisa Gonzalez’s sales of a GIC. Supposedly, the investment was unsuitable. Generally, suitability relates to risk tolerance, investment goals and objectives, financial needs, and other important information about an investor, and affects whether a financial advisor’s recommendation of an investment is reasonable. It appears that the client’s dispute concerns NorthStar. Supposedly, the client’s assets were frozen following NorthStar’s financial problems and legal issues. SunTrust resolved this dispute by making a $130,000 payment to the client in December 2021. Gonzalez denies the allegations, claiming that he made a suitable recommendation to the client.

Client Of LPL Financial Alleges Unsuitable Annuity

Also, a client of LPL Financial disputed Luisa Gonzalez’s sales practices. Supposedly, Gonzalez had the client invest in a variable annuity that was unsuitable. Supposedly, Gonzalez did not tell the client about the terms of the annuity. Following LPL Financial’s review of the dispute, it decided to settle the matter by making a $69,965.70 payment to the client. Gonzalez and the firm deny the client’s allegations, which Gonzalez contends to be without merit.

Did You Sustain Damages Through Luisa Gonzalez?

Did Luisa Gonzalez cause you to experience losses? If so, call Soreide Law Group at (888) 760-6552 and speak with a securities lawyer about a potential recovery of your losses. Soreide Law Group represents clients on a contingency fee basis and advances all costs. The firm has recovered compensation for many United States investors who incurred losses because of their financial advisors and securities brokers. Please note that Gonzalez denies all allegations of her sales practice violations.