The Financial Industry Regulatory Authority (“FINRA”) contains new disclosures concerning securities broker Mercado “Luisa” Gonzalez (CRD#: 2765208, Kissimmee, Florida). Evidently, Gonzalez worked for securities firms Leaders Group Inc. (2020 – present), PNC Investments (2017 to 2019), SunTrust Investment Services (2012 to 2017), SunTrust Advisory Services (2016 to 2017), and LPL Financial (2008). Notably, clients of SunTrust and LPL Financial filed disputes about Gonzalez. Here’s more on what clients alleged.
Evidently, in May 2021, a client of SunTrust Investment Services disputed Luisa Gonzalez’s sales of a GIC. Supposedly, the investment was unsuitable. Generally, suitability relates to risk tolerance, investment goals and objectives, financial needs, and other important information about an investor, and affects whether a financial advisor’s recommendation of an investment is reasonable. It appears that the client’s dispute concerns NorthStar. Supposedly, the client’s assets were frozen following NorthStar’s financial problems and legal issues. SunTrust resolved this dispute by making a $130,000 payment to the client in December 2021. Gonzalez denies the allegations, claiming that he made a suitable recommendation to the client.
Also, a client of LPL Financial disputed Luisa Gonzalez’s sales practices. Supposedly, Gonzalez had the client invest in a variable annuity that was unsuitable. Supposedly, Gonzalez did not tell the client about the terms of the annuity. Following LPL Financial’s review of the dispute, it decided to settle the matter by making a $69,965.70 payment to the client. Gonzalez and the firm deny the client’s allegations, which Gonzalez contends to be without merit.
Did Luisa Gonzalez cause you to experience losses? If so, call Soreide Law Group at (888) 760-6552 and speak with a securities lawyer about a potential recovery of your losses. Soreide Law Group represents clients on a contingency fee basis and advances all costs. The firm has recovered compensation for many United States investors who incurred losses because of their financial advisors and securities brokers. Please note that Gonzalez denies all allegations of her sales practice violations.
Soreide Law Group has filed a FINRA arbitration on behalf of our clients (Claimants) against: CONCORDE INVESTMENTS SERVICES, LLC, and BERTHEL, FISHER & COMPANY FINANCIAL SERVICES, INC (Respondents). The Claimants are in their late 70s, retired, and according to the lawsuit, were not looking to take any unnecessary risks with their retirement savings. The Claimants […]
THEODORE WILLIAM BYRER (THEODORE W BYRER, TED BYRER) was registered as a broker with MORGAN STANLEY of Indianapolis, Indiana, from 11/11/2013 - 04/20/2023. He was most recently registered with INTERNATIONAL ASSETS ADVISORY, INC of Westfield, Indiana, from 05/09/2023 - 09/17/2024. According to his BrokerCheck CRD report, dated 7/23/2026, THEODORE W BYRER was suspended for 14 […]
MARK LAWRENCE SULLIVAN (MARK SULLIVAN, MARK L SULLIVAN), formerly with UBS Wealth Management USA in New York City, was fined $10,000 and suspended for three months by the Financial Industry Regulatory Authority (FINRA) over allegations that he traded in customers’ accounts without the proper approval. Sullivan was previously registered both as a broker and as an […]
Phone:
Fax: 1-954-760-6553
Email: info@securitieslawyer.com