John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

Investors possibly experienced losses because of securities broker Cheryl Lyn Knight (also known as Cheri Knight) [CRD: 1854248, Foothill Ranch, California], according to disclosures on Financial Industry Regulatory Authority (FINRA) BrokerCheck. Evidently, Cheryl Knight started working at The Strategic Financial Alliance Inc. on November 12, 2003. Keep reading to learn more about the disclosures involving Cheryl Knight and the potential impact on investors.
Specifically, on December 1, 2023, a client of The Strategic Financial Alliance Inc. filed FINRA Arbitration No. 23-03429 concerning Cheryl Knight. The client alleged failure to supervise and omissions of features, risks, and costs associated with direct investments. The client is seeking $500,000 in compensation from The Strategic Financial Alliance Inc. This arbitration is currently pending resolution.
Particularly, a The Strategic Financial Alliance Inc. client filed FINRA Arbitration No. 20-03839 about Cheryl Knight. Evidently, the client alleged unsuitable recommendations. Because of this, the investor supposedly sustained damages on variable annuities, direct investments, and real estate securities. As a result, on April 27, 2022, The Strategic Financial Alliance Inc. settled this matter by paying the client $165,000 in damages.
Also, a client of The Strategic Financial Alliance Inc. contested Cheryl Knight’s sales practices, according to a complaint dated May 15, 2006. Notably, the investor alleged unsuitable trading. Allegedly, Knight allegedly caused the client to sustain damages on variable annuities. Therefore, they sought damages from The Strategic Financial Alliance Inc. or Knight. However, the firm denied the complaint.
Have you incurred losses due to Cheryl Knight? You could get in touch with Soreide Law Group online or at (888) 760-6552 and talk with a securities attorney concerning a possible recovery of your investment losses. Soreide Law Group investment loss attorneys assist individuals throughout the United States, work on a contingency fee basis, and advance all costs. Knight and brokerage firms Knight worked for deny accusations of sales practice violations.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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