John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

FINRA BrokerCheck indicates that investors alleged sales practice violations involving securities broker Izhar Shefer “Izzy Shefer” (CRD#: 1759498, Aventura, Florida) and that those violations resulted in damages. Particularly, Shefer, who worked for securities firms Morgan Stanley (his employer from February 2011 to March 2017) and APW Capital Inc. (his employer from August to December 2018), faces allegations of unsuitable trading. Check out the following information as reported on BrokerCheck, keeping in mind that the broker denies committing improper sales practices.
The regulator sanctioned Izzy Shefer in June 2022. Evidently, Shefer received an indefinite suspension until his payment is made or discharged on an arbitration claim. Notably, FINRA disallows suspended and barred brokers from engaging in securities business with FINRA-member firms.
Specifically, an APW Capital Inc. client expressed concerns about Izzy Shefer’s sales practices, as BrokerCheck shows that the client lodged an investment dispute in October 2021. Mainly, the securities broker is accused of breach of fiduciary duty and unsuitable trading. Not only that, but the client contends that APW Capital negligently hired and retained the securities broker. Supposedly, Shefer caused the client to incur damages relating to the client’s investments in a managed account. For this reason, the client demands compensation to resolve this investment dispute with the securities firm.
Also, it seems that a Morgan Stanley client disputed Izzy Shefer’s actions as a securities broker, according to a dispute dated August 2018. The client’s allegations against the securities firm or broker include unsuitability from 2011 to 2017. Supposedly, Shefer’s actions produced damages in relation to the client’s investments in stocks and options. Notably, the client received $47,500 in damages per a settlement of this dispute with the securities firm in October 2019.
Further, FINRA BrokerCheck shows that a Morgan Stanley client objected to Izzy Shefer’s sales practices by filing an investment dispute dated May 2018. The investor’s causes of action against the securities firm include unsuitable purchases of stocks. Supposedly, Shefer or his employer caused damages to the client through unsuitable purchases between 2015 and 2017. Evidently, Morgan Stanley, with no admission of liability, paid $26,840 in damages to the client per a settlement in February 2019.
Evidently, a client of Morgan Stanley contested Izzy Shefer’s sales practices by bringing an investment dispute in September 2017. The client’s allegations against the securities firm or broker include unsuitable recommendations relating to options transactions from 2015 to 2017. Consequently, the client alleges that Shefer’s actions had caused damages. It seems that the client accepted $30,000 in damages from the securities firm, according to a settlement in November 2017.
Specifically, a client of Morgan Stanley expressed concerns about Izzy Shefer’s sales practices, according to a dispute listed on BrokerCheck dated October 2016. Mainly, the securities broker is accused of unsuitable trading. Supposedly, Shefer caused the client to incur damages relating to the client’s investments in options. Therefore, to settle this matter without admitting liability, the securities firm agreed to compensate the client in the amount of $43,110 in August 2017.
Did Izzy Shefer cause you to incur investment losses? You could call Soreide Law Group at (888) 760-6552 and speak with an experienced securities lawyer about a potential recovery. Soreide Law Group takes clients’ cases by a contingency fee arrangement and advances costs. The firm has recovered compensation for hundreds of US investors who experienced damages from their financial advisors or securities brokers. Please note that Shefer denies all accusations of inappropriate sales practices.

John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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