John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

Soreide Law Group is investigating potential investor claims of sales practice violations by securities broker Jonathan “Jon” Douglas Freeze [CRD#: 2642023, Canonsburg, Pennsylvania]. Notably, Financial Industry Regulatory Authority (“FINRA”) BrokerCheck reports that since 2017, no less than nine clients contested the securities recommendations or sales of the securities broker, who associated with Fortune Financial Services until 2017. Notably, Fortune Financial Services clients suggest that Freeze was selling away and sold unsuitable investments. Allegedly, the securities broker caused his clients to experience serious losses. Here’s more.
Apparently, on June 14, 2019, a Fortune Financial Services client filed FINRA Arbitration Claim #: 19-01612 concerning purchases of promissory notes through Freeze. It seems that Fortune Financial Services did not offer these promissory notes. Freeze seemingly solicited the client’s $175,000 purchase as a private transaction. Apparently, the client requested $175,000 in compensation from Fortune Financial Services or Freeze. Evidently, this arbitration is pending a resolution.
Next, on February 7, 2020, a Fortune Financial Services client filed FINRA Arbitration Claim #: 19-00650 concerning Jon Freeze. Notably, the client asserted that Freeze was “selling away” with regard to the client’s investment in Alternative Energy Holdings. It seems that Freeze solicited the client’s funds for this DPP or LP investment. Evidently, the client experienced losses by following through on Freeze’s instructions. As a result, the client asked for $330,000 in compensation from Fortune Financial Services or Freeze. Apparently, this arbitration is pending a resolution.
Evidently, on February 27, 2019, a Fortune Financial Services client filed FINRA Arbitration Claim #: 19-00607 concerning Jon Freeze. It appears that this client also sustained losses from purchasing Alternative Energy Holdings through Freeze. Because of this, the client asked for $118,500 in compensation from Fortune Financial Services or Freeze. Apparently, this arbitration is pending a resolution.
Notably, FINRA issued an Acceptance, Waiver and Consent (“AWC”) on August 14, 2017 to resolve allegations that Jon Freeze violated FINRA rules by refusing to provide documents and information during its investigation. It appears that in 2017, FINRA probed Freeze on his variable annuity recommendations. Significantly, Freeze agreed to be barred rather than give FINRA what it asked for. This is Freeze’s second time being sanctioned by FINRA. Evidently, FINRA earlier issued Freeze a suspension and a fine for borrowing from a client of LPL Financial.

Have you experienced losses by investing with Jon Freeze? If you have, contact Soreide Law Group at (888) 760-6552 and speak with experienced counsel concerning a potential recovery of your investment losses. Soreide Law Group provides representation to clients on a contingency fee basis and advances costs. The law firm has recovered millions of dollars for clients who have experienced losses due to misconduct of securities brokers and financial advisors.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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