MICHAEL R PINEDA of LIFEMARK SECURITIES

MICHAEL RODGER PINEDA (MICHAEL R PINEDA) is currently registered as an investment advisor with LIFEMARK SECURITIES CORP. of Denver, Colorado since 9/19/2017.

According to FINRA’s BrokerCheck, available to the public on FINRA’s website, MICHAEL R PINEDA has been in the securities industry for 30 years, has been listed with 13 firms, and has 3 disclosures on his FINRA CRD report.  The most recent disclosure is a pending “Customer Dispute” dated 11/14/2025.  The allegations are, “Allegations pertain to an investment in an alternative product, intended to be a small component of a larger diversified portfolio. Investment was purchased in 03/2021. Unfortunately, the company that issued the investment has since filed Chapter 11 bankruptcy. As a result, the client is alleging failure to perform due diligence, unsuitable recommendation, breach of contract/ fiduciary duty, and negligence.” The damage amount requested is $105,000.00.

A ”Customer Dispute” 8/15/2022, settled for $75,000.00.  The allegations were, “Mr. Pineda is not a party to the arbitration. Allegations pertain to an investment in an alternative product, intended to be a small component of a larger diversified portfolio. Unfortunately, the company that issued the investment has since filed Chapter 11 bankruptcy. As a result, the client is now alleging breach of fiduciary duty, negligence, negligent supervision, fraud, breach of contract, violation of sections 10(b) and 20(a) of the Securities and Exchange Act, Rule 10b-5 of the Securities and Exchange Commission and violation of the Colorado Uniform Securities Act.”

There is an “Employment Separation after Allegations” filed against Pineda dated 6/30/2017.  PRUCO SECURITIES, LLC discharged MICHAEL R PINEDA following the allegations of, “Registered Representative submitted a Company replacement form containing a non-genuine signature and non-genuine initials of a client to the Company in connection with an annuity application.”

MICHAEL R PINEDA has Broker Comments listed on his BrokerCheck CRD report related to all allegations.

Soreide Law Group has another blog posting from 2019 regarding MICHAEL R PINEDA:

Pruco Terminates Brokers Michael Pineda, Donna Guglielmi, Rajen Sheth - Securities Lawyer

In the past some broker/dealers or financial advisors recommended high-risk products such as GWG L bonds which created losses for the clients. LifeMark Securities is based in Rochester, New York and has faced scrutiny in the past for sales of GWG L Bonds, called L Bonds because they were backed by life insurance policies. Approximately 40 broker/dealers over the past decade sold close to $1.6 billion in GWG L Bonds. GWG Holdings Inc. filed for chapter 11 bankruptcy protection.

Many investors, including elderly retirees, were allegedly misled into believing L Bonds were low-risk, secure investments, when in fact GWG L Bonds were high-risk and considered unsuitable for many investors. GWG L Bonds were speculative, high-risk, and illiquid securities sold as private placement through broker/dealers nationwide. The L Bonds were not suitable for investors with a low-risk tolerance. GWG sold the L Bonds through broker/dealers such as LifeMark Securities.

Soreide Law Group has successfully brought dozens of cases before FINRA involving GWG L Bond sales.  If your broker/dealer or financial advisor recommended GWG L bonds to you and you’ve suffered devastating losses, contact Soreide Law Group and speak to an experienced securities lawyer at no cost regarding the possible recovery of your financial losses at:  888-760-6552.

Soreide Law Group represents clients nationwide before FINRA on a contingency fee basis.