John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

Evidently, the Financial Industry Regulatory Authority (FINRA) issued a 3-month suspension and $5,000 fine to securities broker Stephen Leroy Whittaker (“Steve Leroy Whittaker”) (CRD#: 831764, Surprise, Arizona). Namely, Whittaker allegedly engaged in an outside business activity without telling First Financial Equity Corporation, the Surprise-based securities firm he worked for from 2012 to 2019. Moreover, two investors filed disputes seeking compensation because Whittaker allegedly engaged in sales practice violations.
Evidently, in October 2020, FINRA issued Steve Whittaker a fine and suspension. This is because he supposedly violated FINRA Rules on outside business activities. Supposedly, Whittaker accepted compensation for his 2018-2019 services, and three of the people who compensated him had accounts with First Financial Equity Corporation. It seems that FFEC did not allow brokers to engage in outside business activities unless the firm received notice first. In his compliance attestation, Whittaker supposedly failed to explain that he was involved with this activity. It appears that FFEC discharged Whittaker as a securities broker for these reasons.
Evidently, a client of FFEC took aim at Steve Whittaker’s sales practices. Notably, in this April 2019 dispute, the client first alleges that Whittaker made unauthorized trades. Secondly, Whittaker supposedly made an unsuitable real estate security sale. Generally, suitability concerns risk tolerance, investment objectives, and other factors concerning appropriateness of investments. It seems that First Financial Equity Corporation paid the client $40,110 to settle this matter in June 2019.
In the first dispute reported on Whittaker’s BrokerCheck record, a client of Morgan Stanley alleges omissions. The complaint concerns Steve Whittaker's failure to inform the client about the tax consequences of liquidating an annuity and not reinvesting proceeds within two months. However, Morgan Stanley denied this client's dispute.
Securities broker Steve Whittaker denies allegations of sales practice violations. Have you experienced investment losses by interacting with this broker? If so, reach out to Soreide Law Group at (888) 760-6552 and speak with experienced counsel concerning a possible recovery of your investment losses. Soreide Law Group represents clients on a contingency fee basis and advances all costs. The law firm has recovered compensation for many US clients who have experienced losses from their securities brokers and financial advisors.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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