John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

The Financial Industry Regulatory Authority (“FIRNA”) announced that it again sanctioned Salomon Whitney Financial securities broker Douglas A. Leone (CRD#: 2453784, Melville, New York). The watchdog’s move comes after prior infractions – all of which resulted in him being barred. Not only that, but seven of Leone’s clients brought complaints or lawsuits suggesting that he caused their losses. Notably, these disclosures suggest that Leone breached a fiduciary responsibility to his clients, churned accounts, and he violated FINRA rules and securities laws. Here’s what you need to know.
Evidently, in March 2020, the watchdog issued an indefinite suspension of Douglas Leone for failing to pay an Arbitration Award. However, the more egregious sanctions come from FINRA in May 2018 in which it barred Leone for allegedly impeding an investigation into his trading practices. Namely, FINRA investigated Leone’s trading to see if he made unsuitable recommendations and excessive trades. Leone did not testify as FINRA required under Rule 8210.
In 2018, FINRA barred Douglas Leone for making bad recommendations and for excessive and unreasonable trades. Notably, FINRA also determined that Leone churned client accounts, trading mainly to generate commissions from clients. The watchdog indicated that Leone did not consider clients’ circumstances and objectives before making trades. Also, FINRA stated that clients did not benefit from Leone’s trading because of high costs. Moreover, Leone supposedly gave false information to clients, in one case overstating the value of the client’s account.
Notably, a client of SW Financial filed a lawsuit about Douglas Leone in April 2019. First of all, the client alleged excessive trading on margin. It appears that the client did not have downside protection because of Leone. Secondly, the client cites Leone’s false and misleading statements about stock risks. Thirdly, the client indicated that Leone breached a fiduciary duty and breached a contract. It seems that Leone only cared about himself and he disregarded the client’s interests or suitability profile when trading. For this reason, the client demanded $250,000. It seems that this matter is still unresolved.
Apparently, a Salomon Whitney Financial client contested Douglas Leone’s actions in a FINRA Arbitration Claim from April 2018. Namely, the securities broker was seemingly churning the client’s account, trading excessively just to make money from the client. It seems that Leone negligently and unsuitably traded in the client’s account. Moreover, the Statement of Claim makes reference to Leone’s unauthorized trading and a breach of a Salomon Whitney Financial contract. It appears that the securities broker’s trading of stocks caused the client to generate losses. Consequently, the client demanded $22,623 in compensation from Leone or the securities firm. This matter is ongoing.

Did you fall victim to the predatory trading practices of securities broker Douglas Leone? If you have, contact Soreide Law Group at (888) 760-6552 and speak with experienced counsel concerning a potential recovery of your investment losses. Soreide Law Group provides representation to clients on a contingency fee basis and advances costs. The law firm has recovered millions of dollars for clients who have experienced losses due to misconduct of securities brokers and financial advisors.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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