John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

Laidlaw & Company Ltd. (CRD #119037, New York, New York) is a broker-dealer registered with the Financial Industry Regulatory Authority (“FINRA”) that submitted a Letter of Acceptance, Waiver and Consent, resulting in FINRA imposing a censure and $25,000.00 fine to resolve allegations that Laidlaw failed to supervise its registered representatives’ non-traditional exchange traded fund recommendations, in violation of NASD Rule 3010 and FINRA Rules 3110 and 2010. (Letter of Acceptance, Waiver and Consent #2015043362701, May 1, 2018). Laidlaw & Company Fined by FINRA.
The AWC stated that Laidlaw’s registered representatives sold non-traditional exchange traded funds (“non-traditional ETFs”) – investments designed to “return a multiple of an underlying index or benchmark, the inverse of that benchmark, or both, over the course of one trading session.” FINRA evidently advised firms including Laidlaw about the risks and complexity of non-traditional ETFs, warning that those products are often not suitable for investors planning to hold them for longer than a trading session.
The AWC stated that from April 2013 to December of 2015, 869 purchases and 946 sales of non-traditional ETFs had been solicited by Laidlaw registered representatives in 312 Laidlaw customer accounts. The principal value of those transactions exceeded $32,000,000.00.
FINRA found that Laidlaw lacked a reasonable supervisory system because Laidlaw was not equipped for its supervisors to review the non-traditional ETF transactions executed in the customers’ accounts. The AWC stated that the firm’s written procedures did not mandate a review by supervisors of the existing non-traditional ETFs held by customers for lengthy periods. The supervisors were also not required by the written procedures to review when existing ETFs caused unrealized losses. The findings confirmed that supervisory procedures did not serve to limit registered representatives from being able to make recommendations regarding non-traditional ETF trading.
In addition, FINRA stated that Laidlaw initially depended on supervisors to manually review possibly unsuitable transactions; no exception report was used by the firm until July 2015. Even when the exception report was used, it failed to inform Laidlaw of non-traditional ETF holding periods. FINRA found that Liadlaw’s supervisory system was inadequate at ensuring that non-traditional ETF sales were effected in a manner that was compliant with securities laws, NASD rules and FINRA rules.

John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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