John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
His BrokerCheck report also shows a settled arbitration from his time at First Allied Securities.
The client behind this matter first complained in 2009, alleging that Sterling Louviere failed to follow instructions to place stop losses on certain positions. BrokerCheck notes that original complaint was denied.
New allegations arrived on November 14, 2012: the same client claimed Louviere overcharged commissions on transactions going back to January 2009. First Allied Securities received them as a complaint that day and as an arbitration on April 16, 2013, under docket number 13-00544, with Louviere a named party. It settled on June 25, 2013, with Louviere individually contributing $14,999 against alleged damages of $23,823.
A customer filed the pending complaint on August 25, 2026, under docket number 26-01910. It alleges $1,175,546 in damages over sales of Reg D private placements made from 2016 to 2019, and the complaint against the firm asserts fraud, misrepresentation, omissions of material facts, unsuitable recommendations, breach of contract and breach of fiduciary duty. Reg D private placements are offerings sold under an exemption from SEC registration, so investors get less public disclosure than in a registered offering. The reports of Lawrence Sheldon Steinberg, Mark Aaron Atchity and William Brian Candler carry the same case number.
According to a statement on the disclosure, the investor alleged that the firm failed to conduct due diligence and did not adequately warn them of the risks of the investments. The statement responds that the firm conducted due diligence and warned the investor of the risks, and that the investor worked with a trusted personal licensed tax professional on the investment's features. It also says Sterling Louviere had no part in managing the investment.
FINRA member firms must supervise the activities of their brokers. If you have questions about an account that Sterling Louviere handled, call Soreide Law Group at (888) 760-6552. You can also reach us online to speak with a securities attorney. Our securities lawyers handle FINRA arbitration claims on a contingency fee basis. Learn how FINRA arbitration works.
This post summarizes public FINRA records, including BrokerCheck, as of October 6, 2026. Allegations in customer complaints and arbitrations are claims, not findings. Pending claims remain open and undecided. A settlement is also not an admission of wrongdoing. FINRA may also update or correct these records after that date.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
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