John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.

Investors might have sustained losses due to securities broker Suihock Goy [CRD: 2821380, Milpitas, California], according to disclosures on FINRA BrokerCheck. Goy has worked for NI Advisors in Milpitas, California, since August 16, 2005, in a brokerage capacity, and since May 24, 2012, as an investment adviser. Check out the following information about the disclosures involving this broker.
Specifically, on May 10, 2025, an NI Advisors client filed FINRA Arbitration No. 25-00905 about Suihock Goy. Supposedly, Goy made unsuitable recommendations and was negligent regarding corporate bonds. The issuer of those bonds declared bankruptcy. Because of this, the client allegedly sustained damages. As a result, the client requested $190,000 in compensation from NI Advisors or Goy. Evidently, this arbitration is pending a resolution.
Particularly, a NI Advisors client filed FINRA Arbitration No. 25-00074 about Suihock Goy. Allegedly, Goy was negligent, failed to supervise certain brokers, breached his fiduciary duty, and breached a contract. Because of this, the client allegedly incurred damages through investing in corporate bonds. Because of this, on March 22, 2025, NI Advisors settled this matter by paying the client $50,000.00 in damages.
Additionally, a client of NI Advisors contested Suihock Goy’s sales practices by filing FINRA Arbitration No. 24-02613 on December 23, 2024. Allegedly, Goy breached a contract and breached his fiduciary duty relating to the sales of corporate bonds. Consequently, the client seeks compensation from NI Advisors or Goy in the amount of $100,000.00 to $500,000.00 in this ongoing matter.
Also, a client of NI Advisors contested Suihock Goy’s sales practices by filing FINRA Arbitration No. 23-00981. Allegedly, Goy made unsuitable recommendations and negligently supervised certain representatives in connection with GWG bond sales. Therefore, NI Advisors opted to settle the matter on April 27, 2023, by compensating the client in the amount of $100,000.00.
Specifically, on May 16, 2024, a NI Advisors client filed FINRA Arbitration No. 24-01015 about Suihock Goy. Supposedly, Goy was negligent, breached a contract, and failed to supervise individuals that recommended or sold GWG products. Because of this, the client allegedly sustained damages. As a result, the client requested $210,000.00 in compensation from NI Advisors or Goy. This is an ongoing matter.
Do you have concerns about investments you made through Suihock Goy? You should get in touch with Soreide Law Group online or at (888) 760-6552 and consult with a securities lawyer concerning a potential recovery. Soreide Law Group has recovered losses for clients located throughout the country. The law firm also takes cases on a contingency fee basis and advances all costs. Goy and brokerage firm NI Advisors deny accusations of sales practice violations.
John Alex (CRD: 2020710) settled customer disputes at Morgan Stanley and UBS Financial Services between 2011 and 2025, according to BrokerCheck, which lists him as John L. Alex.
Sam Bhushan (CRD: 4884717) is named in several pending customer complaints and one settled dispute, according to his BrokerCheck report.
Sterling Louviere (CRD: 2021328), listed on BrokerCheck as Sterling Vaughn Louviere, is named in a pending customer claim over Reg D private placements, with Cabin Securities as the firm named.
Phone:
Fax: 1-954-760-6553
Email: [email protected]